Review: Afrocenchix Swish Shampoo

As its name suggests, Afrocenchix is a haircare brand aimed at those of us with natural Afro hair. It focuses on natural ingredients, and since my amazing experience with the 12 Week Mour Challenge I’m now a believer in the theory that natural-based products work best for natural hair.

Since lightening and dyeing my hair pink, I’ve been on the lookout for a natural cleanser that will deal with build-up on my scalp without stripping all the pigment and moisture from my curls.

I don’t know if you guys are aware, but red and pink dyes are the DEVIL to maintain. All I want is pink hair, okay? Why must science continue to thwart me?

So I was beyond excited when Afrocenchix sent me Swish, described as a natural, moisturising shampoo that improves the softness and elasticity of the hair. 

And that’s not all this sulphate-free shampoo claims to do. In fact, the bottle boasts some impressive attributes. Let me lay this out for you guys so we can ‘ooh’ and ‘ahh’ together:

  • gently cleanses and moisturises
  • restores softness to dry hair
  • gentle enough to use several times a week

Yes, you read that last one right!


Swish is also vegan-friendly, and contains pro-vitamin B5, aloe vera extract and coconut oil. A look at the bottle’s fine print confirms that these ingredients play a starring role, rather than being included in tiny amounts for the sake of a pleasant product description.

So, did this shampoo live up to expectations?

The first thing I noticed upon cracking this badboy open was the smell. I’m not quite sure how to express this fully online, so just imagine me grabbing you and staring into your eyes, very very close to your face, with great intensity.

This. Shampoo. Smells. Like. Heaven.

I could genuinely sit and smell this stuff all day. It actually inspired me to search out a similarly scented candle, so that I could be surrounded by this divine smell CONSTANTLY.

If I had the kind of hair type that requires nothing but daily shampooing, I would probably have masses of adoring fans and perhaps small dogs following me around every time I left the house, just for a whiff of the stuff in my hair. Probably.

The all-natural scent is essentially lemongrass and citrus, or as my little sister gasped, “Oranges and lemons Tissy!” It’s good, okay? You need to smell it. You need to. My world has been rocked.

Soooo… now that that’s out of the way, we can discuss the shampoo’s interaction with my hair, rather than my nose.

Did you think I was joking about the candle? Nah. I was not.

Though the bottle claims that it can be used several times a week, I wouldn’t recommend that. Firstly because fam, you do not need to wash your hair that often. Promise. It’s one of the (many) perks of being black.

But mainly, I wouldn’t use this shampoo more than once a week because it strips a little—just a little!—of the dye from my hair. Now, this isn’t a huge mark against it—pink dye really IS incredibly hard to keep a hold of. I just won’t be slapping it on once every couple of days.

But aside from its effect on my hair colour, this shampoo is very gentle. After using it, my hair doesn’t feel overly dry or stripped. However, it does get my scalp lovely and clean—and the scent adds to that fresh feeling. 

It doesn’t condition my hair in any way—I don’t go from dry and dusty locks to a silky smooth ‘fro with just some shampoo—but it does give my hair a little sheen, which I like a lot. 

If, like me, you shampoo infrequently, this shampoo is definitely suitable for your needs. It will cleanse your scalp without drying out your hair, which is a particular blessing for those of us with especially dry or damaged kinks, curls and coils.

And if your hair prefers regular shampooing? Then you’ll really enjoy Swish! It’ll get the job done beautifully, and believe me: using more natural-based products will improve your hair health.

Overall, I’m a fan of this shampoo. I’m excited to see what else Afrocenchix has to offer, and I’ll be checking out the rest of the range soon!




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